Website Localization Services

Website localization

Website localization that reads well and ranks in every market

A visitor decides in a few seconds whether a site was made for them. Stilted copy, prices only in pounds, a delivery page that only mentions the UK: each one says "not for you". We are known for trusted website localization that is not only accurate but authentic, because website localization needs a particular set of language skills. Our website translators are certified professionals, most of them native speakers, with expertise in this field.

Our linguists do not translate your text word for word. They find equivalent phrases in the target language that are every bit as catchy as the original, and they go beyond translation, adapting the wording and other elements of your site to the cultural preferences of customers in each market. With our help you can meet tight marketing deadlines and give visitors from each region a locally relevant experience as part of your international marketing strategy.

What we localize on a website

• Page copy and navigation
• Page titles and meta descriptions
• Image alt text and captions
• Forms, error messages and emails
• Checkout, delivery and returns pages
• Terms, privacy and cookie notices
• Blog posts and help articles
• Downloadable PDFs

Multilingual SEO

A translated page does not rank by itself. Search engines have to find it, understand which language it is in, and see that it answers what people in that market actually search for.

Keyword research in each language. People in Madrid and in Mexico City search for the same product in different words, and a straight translation of your English keywords often misses both.

A separate URL for each language. Use a folder such as /de/, a subdomain or a country domain, and never swap the language on the same URL with a script, because search engines will only ever see one version.

hreflang annotations, for pages that are genuine translations of each other, so that each visitor is shown the version in their language. They have to point both ways to work.

Translated slugs, titles, descriptions and headings, not only the body text, and the correct lang attribute on every page, which also tells screen readers which voice to use.

A sitemap that lists every language version, so new pages are found quickly.

Why not an automatic translation plugin?

A translation widget that rewrites the page in the visitor's browser is quick to install, but search engines do not index what it produces, so it does nothing for you in another market's search results. And nobody checks what it says about your prices, your guarantees or your legal terms before customers read it.

Working with your CMS

We work however suits your team: directly in your content management system, from an export in XLIFF, CSV or JSON, or from the live pages for a small site. Most systems, including WordPress, Drupal and the headless platforms, have translation plugins or connectors that export content as XLIFF, which keeps HTML tags and formatting safe while the text is translated.

The local details that win trust

Prices and tax. Customers in the UK and the EU expect prices including VAT; customers in the US expect sales tax to be added at checkout.

Payment. Offer the methods people use locally, such as iDEAL in the Netherlands.

Contact details. A local phone number, delivery times in local terms, and returns information that matches local consumer law.

Consent. Cookie and privacy notices in the visitor's language, as data protection rules expect.

Languages

We localize websites into more than 350 languages, including German, French, Spanish, Italian, Dutch, Portuguese, Polish, Arabic, Chinese and Japanese.

Questions about website localization

Will localizing the site affect our current rankings?

Not if it is done properly. Give each language version its own URLs, leave your existing English pages where they are, and link the versions to each other.

Can you keep the translations up to date?

Yes. Send us new and changed pages as you publish them. With translation memory, only the new text needs translating.

Do you translate the marketing emails too?

Yes. Emails, newsletters and campaign pages are part of the same voice, and they should be localized with the site. For the wider picture, see our localization services.